Our pre-revenue company has received strong validation for our MVP, currently in pilot testing, which includes educational resources, cycle tracking, and our proprietary clinic match score. The next iteration of our product, including telehealth and support features, is scheduled to begin testing in late April. In addition, our customer engagement is demonstrated through several channels:

Patient Interviews:

We conducted over 100 interviews with fertility patients.

65% of patients expressed the need for better educational resources, and 61% wanted accurate early testing that providers could use.

Doctor Interviews:

We also interviewed 25 fertility doctors.

77% were concerned about the lack of accurate resources for their patients, and 70% said that medically-directed at-home testing ahead of their first appointment would be valuable.

Website Sign-ups:

Despite zero marketing spend, we have over 300 couples signed up on our website's waitlist, indicating strong demand for our product.

Social Media Engagement:

Our social media presence is growing rapidly, with 49K video views on TikTok and 23K accounts reached on Instagram over the last 60 days, both showing significant growth (300-500%) from 60 days prior.

Partnership Discussions:

We are in discussions with a major health system to white-label our service and have had multiple meetings with high-level executives.

Our next step is to meet with a focus group of OB/GYNs to discuss the implementation process.

We have interviewed over 100 fertility patients.

65% of patients interviewed mentioned the need for better educational resources.

61% of patients interviewed wanted accurate early testing that a provider can use.

We also interviewed over 25 fertility doctors.

77% of doctors interviewed were concerned about the lack of accurate resources for their patients.

70% of doctors interviewed said that medically-directed at-home testing ahead of their first appointment would be valuable.

We have over 300 couples signed up on our website’s waitlist with $0 marketing spend.

Our social media engagement continues to grow:

TikTok: 49K video views over the last 60 days (+345% from 60 days prior)

Instagram: 23K accounts reached over the last 60 days (+572% from 60 days prior)

We are in discussions with 1 major health system to white label our service for them.

We have had multiple meetings with high level executives and continue to move forward with discussions.

Our next step is to meet with a focus group of OB/GYNs to discuss what the implementation would look like.

In conclusion, our customer engagement and validation highlight a substantial need and demand for our product. We are confident in our ability to bring value to the fertility industry through our MVP and upcoming iterations.

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