Kalon has two target audiences: creators and viewers. The creators sect are black creatives and HBCU-affiliated individuals who want to upload content and gain traction for their creative ventures. Creators will have exclusive access to upload content onto Kalon via blanket licensing. Creators are always looking for a space to elevate themselves and Kalon is that platform. In the viewers sect, Kalon welcomes anyone to stream movies, tv series, music videos, short films etc. created by black artists on Kalon via a premium channel. Kalon's viewers pay a fee to watch creator's content, similar to other subscription based television services.