Our main customer is advertisers, specifically e-learning advertisers and our product is user data. We create our product through our users' interaction with learnmutiny. The main differentiating factor between data from learnmutiny and our competitors is our quality and specificity of data. Majority of dollars in data analytics has been tailored to enterprise. learnmutiny shifts that to tailoring its solution for consumers. There is a huge untapped market for this kind of product and with improvements in AI technology, the future growth for this industry is substantial.